Pure moisture
Shea care, made beautifully modern.
Discover whipped body butter centred on unrefined West African shea.
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Unrefined ingredients
Kept close to their natural form
West African roots
Inspired by generations of beauty knowledge
Made for every ritual
Skin, hair, oils and men’s grooming
Find your category
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Curated for your ritual
New This Season
Style & Care
$28
Beards · Beard Styling
Shea Butter Beard Balm
Tames, softens and adds light shape without stiffness.
4.8 (60)
Daily Cleanse
$23
Beards · Beard Cleanser
Gentlemen’s Beard Wash
Cleanses beard and skin with African black soap.
4.9 (63)
Gift Set
$75
Beards · Grooming Set
Gentlemen’s Complete Beard Care Set
A complete cleanse, condition and style routine in one set.
4.6 (66)
Curated for your ritual
Skin Care
Best Seller
$25
Skin Care · Body Butter
Chlorophyll Whipped Shea Butter
Deep, lasting moisture with a fresh mango-papaya finish.
4.6 (18)
Fruity
$25
Skin Care · Body Butter
Pomegranate & Mango Whipped Shea Butter
A juicy antioxidant-rich blend for soft, radiant-looking skin.
4.7 (21)
Night Ritual
$25
Skin Care · Body Butter
Lavender Whipped Shea Butter
Comforting moisture with a calm lavender aroma.
4.8 (24)
Curated for your ritual
Oil
Glow
$18
Oil · Face & Body Oil
Deep Moisturising Rosehip Face & Body Oil
A lightweight glow oil for soft, supple-looking skin.
4.7 (45)
Raw Essential
$23
Oil · Multi-purpose Oil
Organic Cold-Pressed Coconut Oil
One pure oil for soft skin, conditioned hair and scalp care.
4.8 (48)
Cold-Pressed
$25
Oil · Botanical Oil
Organic Cold-Pressed Black Seed Oil
A potent Jordanian botanical oil for skin, scalp and hair.
4.9 (51)
Curated for your ritual
Hair
Hair Ritual
$23
Hair · Scalp Treatment
Shea-Grow Hair & Scalp Oil
A concentrated botanical blend for nourished roots and shine.
4.6 (54)
Curated for your ritual
Beards
Men's Care
$28
Beards · Beard Oil
Gentlemen’s Beard Oil
Softens coarse facial hair and conditions the skin beneath.
4.7 (57)
Style & Care
$28
Beards · Beard Styling
Shea Butter Beard Balm
Tames, softens and adds light shape without stiffness.
4.8 (60)
Daily Cleanse
$23
Beards · Beard Cleanser
Gentlemen’s Beard Wash
Cleanses beard and skin with African black soap.
4.9 (63)
Loved by the Aluyè community
Best Sellers
Best Seller
$25
Skin Care · Body Butter
Chlorophyll Whipped Shea Butter
Deep, lasting moisture with a fresh mango-papaya finish.
4.6 (18)
Multi-use
$25
Skin Care · Cleanser
Activated Charcoal 3-in-1 Cleanser
A purifying face, hair and body cleanse that respects moisture.
4.9 (39)
Hair Ritual
$23
Hair · Scalp Treatment
Shea-Grow Hair & Scalp Oil
A concentrated botanical blend for nourished roots and shine.
4.6 (54)
Curated for your ritual
African Black Soap
Heritage
$23
African Black Soap · Traditional Cleanser
Organic African Black Soap
A handcrafted plant-based bar for face and body cleansing.
4.6 (42)
From West Africa, with care
Heritage ingredients. Modern everyday care.
Our formulas begin with ingredients people have trusted for generations—unrefined shea, African black soap and purposeful botanical oils—then shape them into practical rituals for today.
Read our storyIngredient intelligence
Powerful by nature
A closer look at the ingredients behind Aluyè’s everyday rituals.
West Africa
Unrefined Shea
A rich natural butter selected for its creamy texture and ability to help soften and protect dry-feeling skin.
Explore Unrefined SheaTraditional craft
African Black Soap
A plant-based cleanser made from regional materials including plantain skins, cocoa pods, palm and shea.
Explore African Black SoapBamboo-derived
Activated Charcoal
A fine cleansing powder used to help lift surface impurities and absorb excess oil.
Explore Activated CharcoalCold-pressed
Black Seed Oil
A distinctive botanical oil used in targeted skin, scalp and hair rituals.
Explore Black Seed OilFrom our community
Real Rituals
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49
Amara · Chlorophyll Whipped Shea Butter
♥
56
Nia · Pomegranate & Mango Whipped Shea Butter
♥
63
Malik · Lavender Whipped Shea Butter
♥
70
Aisha · Lemongrass Whipped Shea Butter
♥
77
Joyce · Grapefruit Whipped Shea Butter
♥
84
Zara · Raw Whipped Shea Butter
♥
91
Oba · Coffee Charcoal Face & Body Scrub
♥
98
Kemi · Activated Charcoal 3-in-1 Cleanser
The Aluyè journal
Stories behind the ritual
Ingredient Guide
Why unrefined shea feels different
From origin and aroma to texture and colour, learn what sets raw shea apart.
Read storyRitual
How to layer oils and butters
A straightforward way to build lasting moisture without an overly heavy finish.
Read storyOur Story
Beauty wisdom, carried forward
How heritage ingredients inspire our modern approach to everyday care.
Read story